Happy Thursday Reader,! 🖤
Well, It’s been a busy week – experimenting with Canva’s new updates, and figuring out how to cut through the hype and get to the really valuable bits that will make your life easier! And I'll tell ya - it's actually been really fun...with just the occasional burst of frustrated expletives of course. 🤬🤣
It has also made a few things really clear to me.
Firstly, that creative workflow and process is still absolutely essential for working effectively, staying on-brand and avoiding overwhelm. No matter what tools we use, without a decent process, content creation will be unnecessarily time consuming, and still not deliver the right results.
Secondly, the way Canva is evolving their tools is actually a really good clue to how our behaviours around content consumption are also changing! And I'm gonna explore this more a little later.
Thirdly, I personally think that the way AI has been marketed at us - all focussed on shiny pictures, 5-second videos, visual gimmicks and flash - has actually done us a disservice. Because some of the most powerful and day-to-day, game-changing AI is actually within the more subtle tools and capabilities....the ones that have not been given the spotlight!
And lastly, it has made me realise that I DON'T want to update my CanvaOS course...
...I want to completely revamp it. 😁😜
I’ve been taking in all your amazing feedback and I want to make sure the next version of CanvaOS reflects that - not just showcasing new tools and updates, but demonstrating a deeper, more practical way to help small business owners like you really master Canva and use it to grow your brand & business.
But, you know I like to be REALLY upfront with you, and while I am super excited by this, it is going to take a LOT of work. 🫤
So rather than rush it, I’m taking a slightly different approach for the next CanvaOS launch. That way, you’ll still benefit now, while I quietly build the next phase behind the scenes.
But you'll have to wait till next week to hear more about that! (I know, I'm a tease...but it's part of my first ever Black Friday promo...so I've gotta build a LITTLE excitement! 😜)
Meaningful Creations
By now, we all know that video content is important - especially if you use social media to build your brand or business.
But video creation has changed a lot over just the past few years - not only because our phone cameras have levelled up; or because we’ve now got access to thousands of tools to make it easier; but because - while quality still matters - people are far more interested in video that feels real (I'd even say flawed)...and more human.
That’s one of the things I find most interesting about the rise of AI video - we’re about to see a real divide between content that’s “for show” and content that’s meaningful. And honestly, that could be an incredible opportunity to stand out and REALLY connect with people by just being YOU.
Here's a quick question for you:
| Do you currently film yourself or create regular video content? |
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If creating video content (especially of yourself) feels intimidating or frustrating at times, you’re definitely not alone. I’m at that age where if it’s not perfect, my brain screams, “You can’t possibly post that! 😱 ” And honestly, that perfectionism holds me back - and probably does my business a bit of a disservice too.🫤
So, for this week’s Meaningful Creations, I wanted to share a few social media accounts that are really inspiring me to rethink my approach to short-form video. Not just because they share great practical tips, but because they take an honest approach and remind you to just be you, and have fun with the process.
If you want to get better at creating video content - check out these creators, and tell them I sent ya. 😊
★ Jenna Harding - https://www.instagram.com/jennaspaige/
★ Mirko (Nordic Scott) - https://www.instagram.com/nordic_scott/
★ Nesha Woolery - https://www.instagram.com/neshawoolery/
★ Kayla Griffith - https://www.instagram.com/kaylagriffith.co/
★ Sarah Snow - https://www.instagram.com/iamsarahsnow/
OK you lovely people - that's it for this week. Thank you - as always - for being here. I know my YouTube channel has been a little quiet of late, but I am super excited to be back on the content creation wagon (bumpy though it may sometimes be! 😜) with new, exciting things planned for you!
Take care of yourselves, and each other 🖤
